Expanded billing choice and lower fees on Google Play

Posted by Paul Feng, Vice President, Google Play Eng, Product, UX At Google Play, we are committed to delivering the best possible experience to users, while ensuring developers have the tools and adaptability to succeed. Guided by this commitment, earlier this year we announced updates to our business model introducing more billing flexibility, lower fees, and new programs to help your business thrive. With some of these changes rolling out soon, the breakdown below outlines what is coming, where to find more information, key dates, and how to get started. More billing flexibility Google Play’s billing system safely, efficiently, and intuitively handles the complexities of taxes, compliance, and subscriptions across 195+ markets with 300+ local payment methods. However, we understand there are situations where your business needs more flexibility, and that's why we're offering you more options in how you handle digital commerce. Building from existing programs, the new billing choice program is available to all developers globally who provide digital services or content to users within the United Kingdom and the European Economic Area, alongside programs in the United States. Following this initial phase, we will continue expanding availability to additional markets. You will find the global release schedule at the bottom of this post.Through these programs, developers can offer an alternative billing system or link users to their own website for purchases, alongside Google Play’s billing. You may also design your own choice screen in accordance with our UX guidelines, as an alternative to Google Play’s default version.Please find all the details in the program page here. Lower, separate feesTo enable this new level of flexibility, we're separating our service fee fro...

Original source: https://android-developers.googleblog.com/2026/06/play-expanded-billing.html
Publisher: Android Developers Blog