Delivering safer, age-appropriate experiences on Google Play

Posted by Paul Feng, VP of Product Management, Google PlayProviding a safe online experience and protecting users from harm is a top priority at Google Play. We take this responsibility seriously and have been investing continuously to offer baseline protections on our platform while also empowering parents with the tools they need to make decisions for their families. Importantly, we also want to empower Play developers with the capabilities to deliver age-appropriate experiences based on their app's content. To support this, today, we are taking another big step in our ongoing partnership with parents and developers by announcing the expansion of the Google Play Age Signals API to all Play developers globally. Building on current availability in Brazil, we will expand this experience first to users in Australia and Canada by mid-August, with a full global rollout to all users later this year. Empowering developers to create age-appropriate experiences The Play Age Signals API is a privacy-preserving tool that puts parents in the driver's seat allowing them to share their child's age range (e.g. 16-17) directly with apps. It also enables adults to easily share their age when prompted by the app developer. In turn, developers receive the signals they need to tailor their own in-app safety experiences and content for users in an age-appropriate way. We want to give developers the ability to choose the right protections for the nature of their app. A weather app, for example, shouldn't need the same safety settings as entertainment or media apps. Rather than enforcing one-size-fits-all rules, we give developers the flexibility to choose how they integrate safety signals. With this reliable signal, you retain complete agency to tailor your app's content, features, and set...

Original source: https://android-developers.googleblog.com/2026/07/google-play-age-signals-api-safer-experiences.html
Publisher: Android Developers Blog